Faculty Details

• Ph.D in Pharmaceutical Marketing, Sikkim Manipal University, 2018
• MBA in HR & Marketing, SMIT, 2007
• BEd, Loyola College, 1997
• MA in Economics, Ranchi University, 1996

• Associate Professor at Sikkim Manipal Institute of Technology, April 2024 - Till Date
• Assistant Professor (SG) at Sikkim Manipal Institute of Technology, 5 years
• Assistant Professor I at Sikkim Manipal Institute of Technology, 4 years
• Assistant Professor II at Sikkim Manipal Institute of Technology, 6 years

AREAS OF INTEREST, EXPERTISE AND RESEARCH

• Area of Interest HR, Competency Mapping, Training and Development, Rural Marketing, Pharmaceutical Marketing, Skill Development and Personality Development


• Area of Expertise HR, Competency Mapping, Training and Development, Rural Marketing, Pharmaceutical Marketing, Skill Development and Personality Development


• Area of Research HR, Competency Mapping, Training and Development, Rural Marketing, Pharmaceutical Marketing, Skill Development and Personality Development

Dr. Jaya Rani is Assistant Professor (Selection Grade) in the Department of Management Studies at SMIT.

• Teacher coordinator for MBA first year.
• Department admission coordinator.
• Teacher guardian.
  
• Warden Girls Hostel.
• Coordinator SAHAYYAM.
• Department R&D coordinator.
• Institute Counsellor

• Direct to consumer Promotion of Pharmaceutical Products in India: Impact Assessment

  Dr. Jaya Rani

  AICTE, Co.PI, 8023/BOR/RID/RPS(NER)-20/2010-11

• Negative Impact of DTC in India

  Dr. Jaya Rani

  Asian Business and Management Practices: Trends and Global Considerations. IGI Global. pp-92-106 DOI10.4018/978-1-4666-6441-8, Chapter-09. 2014

• Direct to Consumer Promotion of Pharmaceutical Products: A Study of Perception

  Dr. Jaya Rani

  Southern Economist. ISSN0038-4046, Vol. 53, Oct 15, 2014, No 12

• Impact of age on Online Healthcare Information Search: A Study on Indian Patients

  Dr. Jaya Rani

  Asian Journal of Management, Vol(6), Jan-March 2015, pp.17-24. ISSN-0976-495X

• Impact of On-line Direct-to-Consumer Promotion of Pharmaceutical Products: A Study of Indian Patients

  Dr. Jaya Rani

  Conference on Communication, Cloud and Big Data (CCB), SMIT (20th Dec-22nd Dec, 2014)

• Differences in Perceptions of Patients and Physicians: A Study of Direct-to-Consumer promotion of pharmaceutical products

  Dr. Jaya Rani

  Conference on Emerging trends in Business and Management, BCC Group of Institutes, Bangalore

• Role of Social Media Promotion of prescription drugs on Patient belief-system and behavior

  Dr. Jaya Rani | Samrat Kumar Mukherjee | Jitendra | Ajeya K. Jha

  IJEC, IGI, Volume 15, Issue 2, Article 2 (240519-090943), 2020

• An Empirical note on health vulnerability and Health Information Digital divide: A study of Indian Patients

  Dr. Jaya Rani | Ajeya Jha | Jitendra Kumar | Samrat Kumar Mukherjee | Saibal Kumar Saha

  Handbook of Disruptive Innovation Research on Managerial Practices in Asia, (020519-113258), IGI, 2020

• Gender Differences in Patients' Assessment of Positive Outcomes of Online Direct-to-Consumer Promotion

  Dr. Jaya Rani | Saibal Kumar Saha | Samrat Kumar Mukherjee | Vivek Pandey | Ajeya Jha

  Advances in Communication, Devices and Networking. ICCDN 2019. Lecture Notes in Electrical Engineering, vol 662. Springer, Singapore.

• An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence

  Dr. Jaya Rani

  Advances in Power Systems and Energy Management. ETAEERE 2020, Lecture Notes in Electrical Engineering, vol 690. Springer, Singapore. 2021

• Understanding Psychological Contract and its impact on Organizational Citizenship Behaviour

  Dr. Jaya Rani | Sreejana Saha | Neeta D.

  Book chapter titled, "Envisioning Business for a Better Tomorrow: Innovate, Integrate, Bloomsbury, New Delhi Impact", ISBN no. 978-93-54351-17-4, 2021

• Impact of Select Cognitive Distortions on Emotional Stress

  Dr. Jaya Rani | Ajeya Jha | Akash Kumar Bhoi | Saibal Kumar Saha | Ankit Singh | Samrat Mukherjee | Bibeth Sharma

  Cognitive Computing for Risk Management, pp 31-44, Part of the EAI/Springer Innovations in Communication and Computing book series (EAISICC), 2021