Faculty Details

• Sikkim Manipal Institute of Technology, Assistant Professor - II, October 2016, Till date
• Advanced Institute of Modern Management & Technology, Assistant Professor, April 2015, till September 2016
• Advanced College Management, Assistant Professor, August 2012, till March 2015
• Advanced Institute of Modern Management & Technology, Lecturer, June 2010, till July 2012

AREAS OF INTEREST, EXPERTISE AND RESEARCH

• Area of Interest Social Media Marketing, Pharmaceutical Marketing

Mr. Samrat Kumar Mukherjee is the Assistant Professor-II in the Department of Management Studies at SMIT.

• TG coordinator for management studies
• Lab incharge of management studies
• Teacher Guardian for management students.
• Class Coordinator for BBA final year.
• Departmental Training & Placement Coordinator.
• Hostel Floor Warden.

• An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products

  February 13, 2019 | Samrat Kumar Mukherjee Pandey | J. R. Jha | A. Mukherjee | S.K. Saha | S.K.

  In Dynamic Perspectives on Globalization and Sustainable Business in Asia, IGI GLOBAL, pp. 128-153

• An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians

  March 14, 2018 | Samrat Kumar Mukherjee | Ajeya Jha | Jaya Rani Pandey | Samrat Kumar Mukherjee

  Management Strategies and Technology Fluidity in the Asian Business Sector, IGI GLOBAL, pp. 65-87

• ROLE OF SENTIMENT ANALYSIS IN MARKETING

  September 04, 2017 | Samrat Kumar Mukherjee | Samrat Kumar Mukherjee

  Journal of Advances in Business Management, pISSN-23957328, eISSN-23957441, IBI Factor 2015-2.8

• ROLE OF SOCIAL MEDIA IN PHARMACEUTICAL MARKETING

  April 21, 2017 | Samrat Kumar Mukherjee | Samrat Kumar Mukherjee | Ajeya Jha

  National Conference: Changing Dynamics, Sikkim University

• Strategic Integration of Niche Marketing for Development of Tourism Sector in India

  October 04, 2014 | Samrat Kumar Mukherjee | S. K. Mukherjee | S. Pareek | R. Sanbui

  EASTERN INDIA REGIONAL COUNCIL, The Institute of Cost Accountants of India, ISSN: 2320-1584

• Foreign Exchange Risk Management in the Era of Globalization

  April 11, 2013 | Samrat Kumar Mukherjee | S. Pareek | S.K. Mukherjee

  International Conference: CONTEMPORARY TECHNOLOGICAL, SOCIAL AND MANAGEMENT ISSUES - THEORETICAL AND CONCEPTUAL PERSPECTIVES. ISBN: 978‐81‐925299‐2‐9 Publisher: SPS Private Ltd, Kolkata.

• Strategic Integration of Niche Marketing for Development of Tourism Sector in India

  October, 2014 | Samrat Kumar Mukherjee

  Accepted by EIRC of The Institute of Cost Accountants of India (Statutory body under an Act of Parliament). ISSN: 2320-1584

• Foreign Exchange Risk Management in the Era of Globalization

  April, 2013 | Samrat Kumar Mukherjee

  Accepted by Haldia Institute of Technology MBA International Conference committee, West Bengal University of Technology. Title: CONTEMPORARY TECHNOLOGICAL, SOCIAL AND MANAGEMENT ISSUES - THEORETICAL AND CONCEPTUAL PERSPECTIVES. ISBN: 978‐81‐925299‐2‐9 Publisher: SPS Private Ltd, Kolkata.

• Role of social media promotion of prescription drugs on patient belief-system and behaviour

  January 01, 2019 | Samrat Kumar Mukherjee | Kumar, J | Jha, A. K | Rani, J. R.

  International Journal of e-Collaboration (IJeC) Volume 15, Issue-2, page - 23-43. IGI Global

• Dynamics of Social Media Promotion of Prescription Drugs and Resulting Patient Belief Systems

  January 01, 2021 | Samrat Kumar Mukherjee | Kumar, J. K | Jha, A. K. | Pandey, J. R.

  E-Collaboration Technologies and Strategies for Competitive Advantage Amid Challenging Times (pp. 144-170). IGI Global

• Assessment of the impact of blockchain technology in the banking industry

  January 01, 2022 | Samrat Kumar Mukherjee | Ramchandra, M. V | Kumar, K | Sarkar, A. | Mukherjee, S. K. | Agarwal, K.

  International Conference on Applied Research and Engineering 2021; Materials Today: Proceedings Volume: 56, pp: 2221-2226.

• Impact of Select Cognitive Distortions on Emotional Stress

  January 01, 2022 | Samrat Kumar Mukherjee | Jha, A. | Bhoi, A.K | Saha, S. K. | Singh, A. | Sharma, B.

  Cognitive Computing for Risk Management (pp. 31-44). Springer, Cham.

• Impact of Social Media Promotion on Pharmaceutical Organizations

  January 01, 2021 | Samrat Kumar Mukherjee | Kumar, J. | Jha, A.

  Annals of the Romanian Society for Cell Biology Pp: 3315-3322. Volume 25: Issue 3

• Balanced Scorecard and its Application Through Strategic Management Perspective in Real Estate Industry

  March 01, 2020 | Samrat Kumar Mukherjee | Pareek, S. K.

  International Conference on Emerging Trends and Advances in Electrical Engineering and Renewable Energy (pp. 69-77). Springer, Singapore.

• Gender differences in patients' assessment of positive outcomes of online direct-to-consumer promotion

  December 01, 2019 | Samrat Kumar Mukherjee | Pandey, J. R. | Saha, S. K. | Pandey, V. | Jha, A.

  International Conference on Communication, Devices and Networking (pp. 91-98). Springer, Singapore.

• INDIAN TRUCKING INDUSTRY: ARE TRUCK OPERATORS CHANGING THEIR PURCHASE DECISIONS?

  January 01, 2022 | Samrat Kumar Mukherjee | Dr. Abhijit Sarkar | Dr. Kaushik Bhattacharya | Dr. Diganta Mukherjee

  MANAGER - THE BRITISH JOURNAL OF ADMINISTRATIVE MANAGEMENT Volume: 58 Issue: 148

• Role and Usage of Social Media in COVID-19: An Analysis of Vaccination-Related Conspiracy Theories

  January 01, 2022 | Samrat Kumar Mukherjee | Singh, A. | Pandey, V. | Jha, A.

  International Journal of e-Collaboration (IJeC) Volume: 18, issue:1, pp: 1-13. IGI Global

• Emergence of social media as a collaborative and knowledge-sharing tool of health information during pandemic

  January 01, 2022 | Samrat Kumar Mukherjee | Pandey, V | Singh, A. | Jha, A.

  Digitalisation and Organisation Design (pp. 268-282). Routledge.

• Analysis of Information About Medicines Available on Facebook

  January 01, 2022 | Samrat Kumar Mukherjee | Kumar, J. K | Pareek, S. K. | Jha, A. K.

  International Journal of e-Collaboration (IJeC) Volume: 18, Issue:1, pp:1-13. IGI Global

• An empirical note on classification of patients on the basis of their beliefs related to branded pharmaceutical drugs Social media sites

  January 01, 2021 | Samrat Kumar Mukherjee | J. Kumar | A. Jha

  NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal | NVEO pp.7511-7523.

• Emergence of Social Media as Telehealth Tool

  January 01, 2021 | Samrat Kumar Mukherjee | Kumar, J | Jha, A

  Review of International Geographical Education Online Vol:11, Issue:10, pp:1619-1627.

• Development of a Model to Explain Motivation of Students to Undertake Skill based Courses

  January 01, 2021 | Samrat Kumar Mukherjee | Gupta, A | Jha, A. | Sharma, N. D. | Saha, S. K

  Annals of the Romanian Society for Cell Biology Volume 25: Issue 4, pp18217-18226.

• Online Patient Support Groups during COVID-19

  January 01, 2021 | Samrat Kumar Mukherjee | Pandey, V | Jha, A.

  Annals of the Romanian Society for Cell Biology Volume 25: Issue 3, Pp: 3323-3328.

• An Empirical Note on Health Vulnerability and Health Information Digital Divide: A Study of Indian Patients

  January 01, 2020 | Samrat Kumar Mukherjee | Rani, J | Jha, A | Kumar, J. | Saha, S. K.

  Handbook of Research on Managerial Practices and Disruptive Innovation in Asia pp. 26-48). IGI Global

• An Empirical Note on Positive Aspects of Online Direct to Consumer Promotion of Pharmaceutical Products

  January 01, 2019 | Samrat Kumar Mukherjee | Rani, J | Jha, A | Sharma, B

  International Conference on Communication, Devices and Networking pp. 123-131. Springer, Singapore

• Self-Medication and Direct-to-Consumer Promotion of Drugs

  December 01, 2019 | Samrat Kumar Mukherjee | Pandey, J. R | Saha, S. K. | Jha, A

  International Conference on Communication, Devices and Networking pp. 159-166. Springer, Singapore.